UNIT 4

Check this out for ideas for viral marketing
http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/654

This has info on the Cadbury campaign after the health scares
/http://www.thetimes100.co.uk/additional/news--cadbury-schweppes---successful-marketing-campaign--67.php

marketing mix for Ben Sherman
http://www.thetimes100.co.uk/downloads/ben_sherman/ben_sherman_13_full.pdf

marketing mix for Nivea
http://www.thetimes100.co.uk/downloads/nivea/nivea_13_full.pdf

using market research to relaunch a brand
http://www.thetimes100.co.uk/downloads/firstdirect/firstdirect_13_full.pdf

marketing sheet
http://www.heinemann.co.uk/shared/Resources/NonSecure/00000000/GCSE_MS_Marketing_spreads.pdf

Wikipedia on film marketing
http://en.wikipedia.org/wiki/Movie_marketing

James Bond and product placement
http://money.cnn.com/2002/11/21/news/james_bond/index.htm

Index for a range of advertising techniques
http://en.wikipedia.org/wiki/Category:Advertising_techniques

working with Warner Bros
http://www.kent.ac.uk/KBS/images/assets/WB-MKTBP-ETH.doc